The entrance to the museum from the street is through a colorful and playful garden in the shape of a butterfly.
The exhibition covers a number of aspects of global warming, including the difference between weather and climate, the geologic perspective on climate change, what individuals can do, and a sociological perspective on global warming.
A short but impressive multimedia presentation called “Eye of the Storm” plays in a well-designed theater located in the center of the exhibition. It impresses on visitors that major changes are coming and concludes with the question “Which path will you take?”
The museum has many other permanent natural history exhibitions. Two popular exhibitions involve dinosaurs and the 4.5-billion-year history of the Earth. A human body exhibition is perhaps the most widely used of all and is also the most interactive.
One tidbit of administrative trivia for those who follow visitor data in museums: In 2004-5, the museum charged the equivalent of about $10 for an adult (18 years and up) ticket and hosted about 350,000 visitors. In 2006, the Swedish government decided that everyone should be able to visit the museum free, so admission fees were eliminated, and attendance jumped to 700,000. This year (2007), the government dropped the free admission program, and the museum went back to an adult charge of about $7. In response, attendance has dropped, despite the poor weather that has had many museums in Europe seeing record attendance. The museum is now hoping for about 400,000 visitors this year. This unplanned experiment might be of interest to museums that are experimenting with admission fees.